Facebook & Social Media Advertising In East Meadow

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In East Meadow, having the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

When you connect with people In East Meadow, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people In East Meadow to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design company In East Meadow to work with you to achieve real results. Effective designs designed by our website design company will help and secure results!

Reaching Your Prospects In East Meadow on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, passions and more. These people end up part of an "audience" which may include many people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers In East Meadow is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or store?
• For any business who conducts business locally In East Meadow Facebook is a superb method to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk County PPC ad company, our local advertising company, SEO professionals or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising budget truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design experts, our graphic design services in Suffolk or our marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063