Facebook & Social Media Advertising In East Hills

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In East Hills, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

After you reach people In East Hills, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In East Hills to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design experts In East Hills to work with you to achieve real results. Excellent designs created by our website design company can help and drive results!

Reaching Your Prospects In East Hills on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• People that are followers of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, occupation, job title, location, interests and much more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will present our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In East Hills is its capability to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Market Places

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any business who conducts business locally In East Hills Facebook is a superb way to reach your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local ad consultants in New York, SEO ad agency in Nassau County or retargeting agency in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising spend truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design in New York or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead gen in Nassau County and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063