Facebook & Social Media Advertising In East Hills

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In East Hills, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The concern becomes, is it worth it?

Once you reach people In East Hills, then what? It really depends on what you want to accomplish. Are we pushing people to your web site? Are we trying to get people In East Hills to be fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to let our website design company In East Hills to assist you to achieve results. Powerful designs from our website design company help you and achieve results!

Reaching Your Prospects In East Hills on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects that have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, location, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In East Hills is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Getting into Regional Areas

• Are you an attorney? Physician? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In East Hills Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that functions in huge ways, simply by targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County PPC ad company, our local advertising agency in Nassau, SEO advertising agency in NY or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web site design gurus, our graphic design services in Nassau or our marketing consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead generation service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063