Facebook & Social Media Advertising In Centerport

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Centerport, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The question becomes, can it be worth the cost?

After you appear in front of people In Centerport, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Centerport to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to meet with our website design company In Centerport to assist your business to achieve real results. Great designs by our website design experts help your business and secure results!

Reaching Your Prospects In Centerport on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Targeting individuals who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• People who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, occupation, job title, area, pursuits and even more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Centerport is its capability to reach prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Market Places

• Are you a lawyer? Doctor? Home repair company? A restaurant or merchant?
• For any company who conducts business regionally In Centerport Facebook is an excellent technique to reach your target audience.
• We can focus on your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that behaves in huge ways, simply by targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a true need. They tend to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's focus. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our Nassau PPC advertising agency, our local advertising company in Suffolk, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing budget really depends on the numbers.

Suppose Google mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063