Facebook & Social Media Advertising In Centerport

If you are hoping to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Centerport, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

After you appear in front of people In Centerport, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we looking to get people In Centerport to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to reach out to our website design experts In Centerport to aid you to achieve results. Effective designs from our website design experts can help and secure results!

Reaching Your Prospects In Centerport on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Potential customers that are fans of your page;
• People that have related pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, location, pursuits and more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Centerport is its ability to reach prospects that are not actively looking for what you offer. This does not mean they will not be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Niches

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any business who conducts business regionally In Centerport Facebook is an excellent technique to reach your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They may or may not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local ad experts in Suffolk, SEO advertising agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend truly will depend on the numbers.

Suppose Google mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design experts, our graphic design or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company on LI and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063