Facebook & Social Media Advertising In Carle Place

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Carle Place, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth it?

After you connect with people In Carle Place, then what? It truly depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Carle Place to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you need to achieve.

Remember to talk to our website design agency In Carle Place to help you to achieve results. Effective designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Carle Place on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who have related interests (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, profession, job title, location, passions and even more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Carle Place is its capacity to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
• For any organization who conducts business regionally In Carle Place Facebook is a superb technique to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our Suffolk County pay per click advertising agency, our local advertising agency on LI, SEO advertising agency or retargeting companies on L.I.
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars genuinely depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County web design company, our graphic design services or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063