Facebook & Social Media Advertising In Bohemia

If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will give you access to people In Bohemia, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

After you connect with people In Bohemia, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we trying to get people In Bohemia to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design company In Bohemia to aid your business to maximize results. Great designs implemented by our website design company help you and secure results!

Reaching Your Prospects In Bohemia on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting those who have visited your web site before (retargeting);
• People that are followers of your page;
• Individuals who have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, interests and much more. These people become part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers In Bohemia is its capability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be considering a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Bohemia Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely focusing on the right prospects, in the right region, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Long Island PPC advertising company, our local ad experts in Nassau County, SEO ad agency or remarketing campaign in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget truly depends on the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design gurus, our graphic design or our advertising consulting services in Suffolk call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation service in Nassau and services of our display ads advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063