Facebook & Social Media Advertising In Blue Point

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Blue Point, with the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the money?

Once you appear in front of people In Blue Point, then what? It truly depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Blue Point to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to speak with our website design experts In Blue Point to assist your business to succeed. Strong designs created by our website design company help your business and drive results!

Reaching Your Prospects In Blue Point on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site in the past (retargeting);
• Potential customers that are followers of your page;
• People who may have related passions (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, interests and much more. These individuals end up part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Blue Point is its ability to get to prospects who are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Blue Point Facebook is a superb technique to appear in front of your audience.
• We are able to target your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our NY PPC advertising agency, our local ad agency, SEO ad agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design agency, our graphic design on L.I. or our marketing consulting services in Suffolk call us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the essential component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063