Facebook & Social Media Advertising In Blue Point

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Blue Point, having the interests and geography you want.

Of course, everything comes at a cost. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you reach people In Blue Point, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Blue Point to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design experts In Blue Point to work with you to maximize results. Excellent designs developed by our website design company can help and secure results!

Reaching Your Prospects In Blue Point on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• People who are fans of your page;
• Potential customers who have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, pursuits and even more. These people become part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Blue Point is its capacity to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be interested in an attorney, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Markets

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Blue Point Facebook is a great way to reach your audience.
• We can concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that functions in huge ways, by just targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, because they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our pay per click ad agency, our local ad company on Long Island, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design in NY or our online marketing consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063