Facebook & Social Media Advertising In Belle Terre

If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with access to people In Belle Terre, having the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

After you reach people In Belle Terre, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Belle Terre to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to let our website design agency In Belle Terre to serve you to achieve real results. Excellent designs designed by our website design experts can help and achieve results!

Reaching Your Prospects In Belle Terre on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website previously (retargeting);
• Potential customers that are followers of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of any number of individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Belle Terre is its capability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something such as what you offer very recently.

The search engines like Google are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Doctor? Home renovation company? A restaurant or store?
• For any business who conducts business locally In Belle Terre Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a real need. They tend to convert from surfer to prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's interest. They may or may not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Nassau pay per click ad agency, our local advertising agency in Nassau, search engine optimization ad agency in New York or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget genuinely depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063