Facebook & Social Media Advertising In Belle Terre

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will give you access to people In Belle Terre, with the interests and geo targeting you want.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth the money?

Once you connect with people In Belle Terre, then what? It genuinely depends on what you want to achieve. Are we sending people to your site? Are we looking to get people In Belle Terre to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to reach out to our website design experts In Belle Terre to serve you to maximize results. Exceptional designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Belle Terre on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Individuals who are fans of your page;
• Individuals that have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Belle Terre is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Market Places

• Are you an attorney? Physician? Home services company? A restaurant or merchant?
• For any business who does business regionally In Belle Terre Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our Long Island PPC ad agency, our local advertising agency on LI, SEO ad agency or remarketing agencies
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget genuinely depends upon the numbers.

Suppose Bing clicks are $14 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our LI web design company, our graphic design in NY or our marketing consulting services call us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all online marketing, but especially with Facebook.

Our lead gen company in New York and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063