Facebook & Social Media Advertising In Baiting Hollow

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Baiting Hollow, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?

Once you appear in front of people In Baiting Hollow, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Baiting Hollow to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design agency In Baiting Hollow to serve you to maximize results. Strong designs developed by our website design experts can help and drive results!

Reaching Your Prospects In Baiting Hollow on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site in the past (retargeting);
• People that are followers of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, career, job title, location, passions and more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Baiting Hollow is its ability to reach prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are limited to individuals actually searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Markets

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or merchant?
• For any company who conducts business locally In Baiting Hollow Facebook is an excellent technique to appear in front of your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the right prospects, in the right market, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a real need. They tend to convert from web surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency, SEO advertising agency or remarketing agency in NY
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design services in New York or our online marketing consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing spend with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063