Facebook & Social Media Advertising

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people , having the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The concern becomes, can it be worth it?

Once you connect with people , then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to reach out to our website design company to serve your business to achieve real results. Great designs implemented by our website design experts can help and secure results!

Reaching Your Prospects on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website in the past (retargeting);
• People that are fans of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, occupation, job title, location, hobbies and much more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers is its capacity to reach prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something such as what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any organization who conducts business locally Facebook is a great method to reach your audience.
• We are able to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau County PPC advertising agency, our local ad company, SEO advertising agency in Suffolk County or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County website design professionals, our graphic design companies in Suffolk County or our advertising consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation and services of our display advertising professionals on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063