Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with access to people , having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the visitors you get. The concern becomes, can it be worth the money?

After you reach people , then what? It really depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Before starting your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to speak with our website design agency to work with you to achieve results. Effective designs implemented by our website design company will help and achieve results!

Reaching Your Prospects on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects who have very similar interests (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, occupation, job title, location, pursuits and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers is its ability to get to prospects who are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were seeking something similar to what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any company who does business regionally Facebook is a great method to reach your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The beauty of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's interest. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency on Long Island, search engine optimization ad agency in Suffolk County or retargeting agency
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County web design company, our graphic design experts on LI or our marketing consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063