Facebook & Social Media Advertising In Woodbury

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Woodbury, with the interests and geo targeting you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?

When you reach people In Woodbury, then what? It really depends on what you want to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Woodbury to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your advertising campaign, we are able to help you to determine what it is that you need to accomplish.

Remember to engage our website design experts In Woodbury to help you to maximize results. Great designs created by our website design agency will help and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, occupation, job title, area, passions and even more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Woodbury is its ability to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Local Areas

• Are you a lawyer? Physician? Home repair business? A restaurant or retailer?
• For any company who conducts business regionally In Woodbury Facebook is a great method to reach your target audience.
• We have the ability to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in huge ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may capture someone's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI PPC ad company, our local ad agency in Nassau, SEO ad agency or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design gurus, our graphic design companies on LI or our marketing consulting services in NY contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063