Facebook & Social Media Advertising In Woodbury

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Woodbury, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, is it worth the money?

After you reach people In Woodbury, then what? It genuinely depends on what you want to achieve. Are we sending visitors to your site? Are we trying to get people In Woodbury to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to meet with our website design agency In Woodbury to work with your business to achieve results. Exceptional designs implemented by our website design agency help you and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary advantage Facebook offers In Woodbury is its capacity to reach prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It just means they aren't proactively performing a search when they see your ad. However, they probably were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to people in fact searching. A person may be in the market for legal counsel, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Local Markets

• Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
• For any company who does business regionally In Woodbury Facebook is an excellent method to appear in front of your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad company, our local ad agency in New York, SEO ad agency on LI or remarketing agency in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design experts in Nassau County or our online marketing consulting services in Nassau contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation company in Nassau County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063