Facebook & Social Media Advertising In West Hills

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In West Hills, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The concern becomes, will it be worth it?

When you reach people In West Hills, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In West Hills to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to speak with our website design agency In West Hills to work with you to achieve results. Quality designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In West Hills on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People that are followers of your page;
• Potential customers who may have similar pursuits (including other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, area, interests and more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In West Hills is its capability to reach prospects who are not proactively trying to find what you offer. This doesn't mean they won't have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something similar to what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Getting into Regional Niches

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any company who conducts business regionally In West Hills Facebook is a great technique to reach your audience.
• We have the ability to target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our LI PPC ad consultants, our local ad company in Suffolk County, SEO ad agency in Nassau or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design company, our graphic design in Nassau or our marketing consulting services in NY contact us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063