Facebook & Social Media Advertising In Uniondale

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Uniondale, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the money?

Once you appear in front of people In Uniondale, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your web site? Are we looking to get people In Uniondale to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design experts In Uniondale to aid you to succeed. Great designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Uniondale on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Potential customers that are followers of your page;
• Potential customers who may have related pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Uniondale is its ability to reach prospects that are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively conducting a search when they view your advertisement. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

• Are you an attorney? Physician? Home services business? A restaurant or retailer?
• For any business who does business locally In Uniondale Facebook is a great technique to appear in front of your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that functions in huge ways, by merely targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's attention. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our LI pay per click advertising agency, our local advertising agency in Nassau County, search engine optimization ad agency or retargeting campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY website design experts, our graphic design services in NY or our advertising consulting services contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid media experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063