Facebook & Social Media Advertising In Tuckahoe

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Tuckahoe, with the interests and geo targeting you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The question becomes, will it be worth the money?

After you appear in front of people In Tuckahoe, then what? It really depends on what you want to accomplish. Are we pushing people to your site? Are we trying to get people In Tuckahoe to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to determine precisely what you really need to accomplish.

Remember to let our website design experts In Tuckahoe to help you to succeed. Great designs by our website design company help you and achieve results!

Reaching Your Prospects In Tuckahoe on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on people who have visited your site previously (retargeting);
• People who are followers of your page;
• People who have related interests (which include other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, pursuits and more. These individuals become part of an "audience" which can consist of many individuals. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Tuckahoe is its capability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were hoping to find something similar to what you provide quite recently.

The search engines like Google are limited to individuals actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Market Places

• Are you a lawyer? Physician? Home services business? A restaurant or store?
• For any organization who conducts business regionally In Tuckahoe Facebook is a superb technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's focus. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local ad company in Suffolk, SEO advertising agency or remarketing campaign on LI
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk website design gurus, our graphic design in Suffolk County or our online marketing consulting services on Long Island contact us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063