Facebook & Social Media Advertising In Southampton

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Southampton, having the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

Once you connect with people In Southampton, then what? It truly depends on what you would like to achieve. Are we driving visitors to your web site? Are we hoping to get people In Southampton to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design experts In Southampton to serve your business to achieve results. Excellent designs implemented by our website design experts drive success and secure results!

Reaching Your Prospects In Southampton on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your site in the past (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have similar pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, career, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not give us that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary advantage Facebook offers In Southampton is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines are restricted to the people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Market Places

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Southampton Facebook is a superb technique to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small advertising campaign that behaves in very big ways, by merely concentrating on the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to lead at a greater rate, because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising consultants, our local advertising agency in Suffolk County, SEO ad agency in Suffolk or retargeting agency in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget really depends upon the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk web site design experts, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising dollars with all internet advertising, but especially with Facebook.

Our lead gen company on LI and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063