Facebook & Social Media Advertising In Southampton

If you are hoping to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Southampton, with the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the cost?

After you connect with people In Southampton, then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we trying to get people In Southampton to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you need to achieve.

Remember to meet with our website design company In Southampton to serve you to achieve real results. Strong designs by our website design experts help your business and secure results!

Reaching Your Prospects In Southampton on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have visited your site before (retargeting);
• People who are fans of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target individuals - by gender, age, salary, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Southampton is its ability to get to prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they aren't proactively performing a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are limited to the people in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Niches

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any company who does business locally In Southampton Facebook is a superb technique to reach your audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that behaves in huge ways, by just focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching because they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our PPC ad agency, our local ad agency in Nassau County, search engine optimization ad agency in Nassau or remarketing campaign in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island web design company, our graphic design in Suffolk or our advertising consulting services call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063