Facebook & Social Media Advertising In Sleepy Hollow

If you are trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Sleepy Hollow, having the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

After you appear in front of people In Sleepy Hollow, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Sleepy Hollow to become fans of your page to build "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to reach out to our website design company In Sleepy Hollow to assist your business to maximize results. Powerful designs from our website design agency can help and drive results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have been to your web site before (retargeting);
• Individuals that are fans of your page;
• People who have very similar passions (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, passions and even more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main advantage Facebook offers In Sleepy Hollow is its ability to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to the people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Regional Niches

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any business who does business regionally In Sleepy Hollow Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk County PPC ad agency, our local advertising agency, SEO ad agency on LI or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend really will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web design consultants, our graphic design services in Nassau or our advertising consulting services in Nassau contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation service in New York and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063