Facebook & Social Media Advertising In Sleepy Hollow

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media marketing will provide you with the means to access people In Sleepy Hollow, with the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth it?

When you appear in front of people In Sleepy Hollow, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people In Sleepy Hollow to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we are able to help you to identify precisely what you need to achieve.

Remember to speak with our website design agency In Sleepy Hollow to aid you to achieve real results. Strong designs from our website design company can help and drive results!

Reaching Your Prospects In Sleepy Hollow on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting people who have been to your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects that have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, income, career, job title, area, interests and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Sleepy Hollow is its capacity to get to prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are limited to people actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

• Are you a lawyer? Doctor? Home renovation business? A restaurant or store?
• For any company who conducts business regionally In Sleepy Hollow Facebook is a great way to reach your audience.
• We can concentrate on your prospects in several ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in very big ways, by merely concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local advertising agency in NY, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars truly depends upon the numbers.

Suppose Google mouse clicks are $14 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design on Long Island or our marketing consulting services contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in Nassau and services of our display advertising advertising agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063