Facebook & Social Media Advertising In Shelter Island

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Shelter Island, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth it?

Once you appear in front of people In Shelter Island, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people In Shelter Island to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to speak with our website design experts In Shelter Island to serve you to achieve results. Quality designs developed by our website design company help you and drive results!

Reaching Your Prospects In Shelter Island on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Potential customers who have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In Shelter Island is its capacity to get to prospects that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It simply means they aren't actively conducting a search when they view your advertisement. However, they probably were looking for something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Areas

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Shelter Island Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by merely targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to talk about the services of our Nassau pay per click ad agency, our local ad agency, search engine optimization ad agency or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars really will depend on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau web site design agency, our graphic design on L.I. or our advertising consulting services contact us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063