Facebook & Social Media Advertising In Shelter Island

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Shelter Island, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the visitors you get. The concern becomes, is it worth the cost?

Once you appear in front of people In Shelter Island, then what? It really depends on what you would like to accomplish. Are we driving visitors to your site? Are we looking to get people In Shelter Island to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design company In Shelter Island to help you to achieve real results. Exceptional designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Shelter Island on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Potential customers that are enthusiasts of your page;
• People who have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, area, pursuits and much more. These people end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The primary benefit Facebook offers In Shelter Island is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something similar to what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be considering a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
• For any business who conducts business regionally In Shelter Island Facebook is a great technique to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by simply focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a true need. They tend to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising experts in Suffolk County, SEO ad agency in Suffolk County or remarketing agency in Nassau County
please contact our offices.

Whether Facebook is really a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design company, our graphic design companies in New York or our marketing consulting services in Suffolk call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation company in New York and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063