Facebook & Social Media Advertising In Selden

If you're trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Selden, possessing the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you appear in front of people In Selden, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we trying to get people In Selden to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your campaign, we can help you to identify precisely what you really need to accomplish.

Remember to reach out to our website design company In Selden to work with your business to achieve real results. Professional designs implemented by our website design company help your business and secure results!

Reaching Your Prospects In Selden on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site previously (retargeting);
• Prospects that are followers of your page;
• People who have very similar passions (which include other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, salary, occupation, job title, area, interests and more. These individuals end up part of an "audience" which can include many people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Selden is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Market Places

• Are you an attorney? Health care provider? Home renovation company? A restaurant or merchant?
• For any business who does business regionally In Selden Facebook is an excellent method to reach your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by merely concentrating on the right prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our PPC advertising company, our local ad agency on LI, SEO ad agency in NY or remarketing agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design services in New York or our advertising consulting services in Suffolk County contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation in New York and services of our display advertising advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063