Facebook & Social Media Advertising In Selden

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Selden, having the interests and geography you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

When you reach people In Selden, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Selden to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to identify what it is that you really need to achieve.

Remember to reach out to our website design agency In Selden to assist you to succeed. Strong designs implemented by our website design experts can help and drive results!

Reaching Your Prospects In Selden on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers that have very similar passions (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, occupation, job title, area, hobbies and more. These people end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Selden is its capability to reach prospects that are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't proactively performing a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Selden Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, simply by targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They have a tendency to convert from surfer to lead at a greater rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad company, our local advertising agency, SEO advertising agency in Suffolk or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your campaign, your offer, and exactly how the market reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before running ads like these. For info about our New York web design gurus, our graphic design or our advertising consulting services in NY call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063