Facebook & Social Media Advertising In Searingtown

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Searingtown, with the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, will it be worth the money?

Once you connect with people In Searingtown, then what? It truly depends on what you would like to accomplish. Are we driving people to your website? Are we hoping to get people In Searingtown to become fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your campaign, we can help you to pinpoint precisely what you need to achieve.

Remember to engage our website design company In Searingtown to work with your business to succeed. Strong designs designed by our website design agency drive success and drive results!

Reaching Your Prospects In Searingtown on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• People that are followers of your page;
• Potential customers that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, location, passions and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Searingtown is its capacity to appear in front of prospects who are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting into Regional Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any company who does business locally In Searingtown Facebook is a superb technique to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right region, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's attention. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC advertising agency, our local ad company on LI, SEO ad agency or retargeting campaign in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars really depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design company, our graphic design on Long Island or our advertising consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead gen company on Long Island and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063