Facebook & Social Media Advertising In Saddle Rock Estates

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Saddle Rock Estates, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In Saddle Rock Estates, then what? It truly depends on what you would like to achieve. Are we driving people to your web site? Are we looking to get people In Saddle Rock Estates to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to identify what it is that you need to achieve.

Remember to let our website design experts In Saddle Rock Estates to help you to achieve results. Quality designs implemented by our website design experts help your business and secure results!

Reaching Your Prospects In Saddle Rock Estates on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have related pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, income, profession, job title, location, hobbies and much more. These people become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Saddle Rock Estates is its capability to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are restricted to people in fact searching. A person may be in the market for an attorney, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Doctor? Home repair company? A restaurant or merchant?
• For any organization who does business locally In Saddle Rock Estates Facebook is a great way to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that behaves in very big ways, by just concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising agency in Suffolk, SEO ad agency in Nassau County or retargeting companies on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really will depend on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY website design agency, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063