Facebook & Social Media Advertising In Saddle Rock Estates

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Saddle Rock Estates, with the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you appear in front of people In Saddle Rock Estates, then what? It truly depends on what you would like to achieve. Are we sending people to your site? Are we trying to get people In Saddle Rock Estates to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine what it is that you need to accomplish.

Remember to reach out to our website design experts In Saddle Rock Estates to help you to achieve real results. Quality designs developed by our website design company can help and drive results!

Reaching Your Prospects In Saddle Rock Estates on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your site previously (retargeting);
• Prospects that are followers of your page;
• People who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, passions and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Saddle Rock Estates is its ability to reach prospects that are not actively looking for what you offer. This does not mean they won't be interested. It just means they aren't proactively conducting a search when they view your advertisement. However, they probably were seeking something like what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Health care provider? Home repair business? A restaurant or merchant?
• For any organization who conducts business regionally In Saddle Rock Estates Facebook is an excellent method to appear in front of your target audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that functions in very big ways, by just focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising agency in New York, SEO consultants or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising budget genuinely depends on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design services in New York or our advertising consulting services in Nassau County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign management is the crucial component in making the most of your marketing and advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk County and services of our display ads advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063