Facebook & Social Media Advertising In Roslyn Heights

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Roslyn Heights, having the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

Once you appear in front of people In Roslyn Heights, then what? It really depends on what you want to achieve. Are we sending visitors to your website? Are we looking to get people In Roslyn Heights to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we can help you to determine what it is that you need to accomplish.

Remember to let our website design company In Roslyn Heights to work with your business to achieve results. Great designs implemented by our website design agency help your business and achieve results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your site previously (retargeting);
• People who are followers of your page;
• People who may have related interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Roslyn Heights is its capacity to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Market Places

• Are you an attorney? Health care provider? Home services business? A restaurant or merchant?
• For any business who conducts business regionally In Roslyn Heights Facebook is a great technique to reach your target audience.
• We are able to target your prospects in several ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may capture a person's focus. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency on Long Island, SEO ad agency in Nassau County or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island web design company, our graphic design or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in Suffolk County and services of our paid ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063