Facebook & Social Media Advertising In Roslyn Heights

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Roslyn Heights, possessing the interests and geography you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you connect with people In Roslyn Heights, then what? It truly depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Roslyn Heights to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to speak with our website design company In Roslyn Heights to assist your business to maximize results. Quality designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Roslyn Heights on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Individuals who are fans of your page;
• Prospects that have very similar interests (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, career, job title, area, pursuits and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Roslyn Heights is its capacity to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer very recently.

The search engines like Google are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any organization who does business locally In Roslyn Heights Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by simply concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a challenge with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our LI pay per click ad agency, our local advertising company, SEO ad agency in New York or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our LI website design company, our graphic design or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead gen in Suffolk County and services of our display ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063