Facebook & Social Media Advertising In Quogue

If you are trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Quogue, with the interests and geographic targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

When you appear in front of people In Quogue, then what? It really depends on what you would like to accomplish. Are we driving visitors to your web site? Are we hoping to get people In Quogue to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we can help you to identify what it is that you need to accomplish.

Remember to call our website design agency In Quogue to serve you to succeed. Strong designs by our website design agency drive success and drive results!

Reaching Your Prospects In Quogue on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Individuals that are fans of your page;
• Potential customers who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, pursuits and much more. These people become part of an "audience" which can include any number of people. Facebook does not give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Quogue is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business locally In Quogue Facebook is an excellent method to appear in front of your audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to lead at a greater rate, simply because they have a need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click ad agency, our local advertising consultants in Suffolk County, SEO advertising agency or remarketing companies in New York
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your marketing campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design or our marketing consulting services in New York call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063