Facebook & Social Media Advertising In Quogue

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing will provide you with access to people In Quogue, having the interests and geographic targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the money?

After you connect with people In Quogue, then what? It genuinely depends on what you would like to achieve. Are we driving people to your web site? Are we hoping to get people In Quogue to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design experts In Quogue to serve your business to succeed. Powerful designs by our website design experts drive success and secure results!

Reaching Your Prospects In Quogue on Facebook

There are numerous approaches to reach an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People that are followers of your page;
• People that have similar pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Quogue is its ability to appear in front of prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It just means they aren't proactively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you provide very recently.

The search engines like Google are restricted to individuals actually searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Niches

• Are you an attorney? Doctor? Home repair company? A restaurant or store?
• For any business who does business regionally In Quogue Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Mondays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a true need. They tend to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our pay per click advertising agency, our local ad agency, SEO ad agency or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and exactly how the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau website design experts, our graphic design services in Nassau or our advertising consulting services in NY contact us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign operations is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063