Facebook & Social Media Advertising In Poquott

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Poquott, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you connect with people In Poquott, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your site? Are we hoping to get people In Poquott to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to achieve.

Remember to let our website design agency In Poquott to serve you to succeed. Professional designs from our website design agency will help and secure results!

Reaching Your Prospects In Poquott on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site before (retargeting);
• Prospects who are enthusiasts of your page;
• Individuals who may have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, career, job title, area, hobbies and more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Poquott is its ability to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or store?
• For any company who conducts business locally In Poquott Facebook is an excellent method to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in huge ways, by simply focusing on the right prospects, in the right geography, with the right message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing because they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our PPC ad company, our local advertising professionals in New York, SEO consultants in New York or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our website design experts, our graphic design on Long Island or our advertising consulting services on Long Island call us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company and services of our display ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063