Facebook & Social Media Advertising In North Hempstead

If you are trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In North Hempstead, with the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

After you reach people In North Hempstead, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your site? Are we hoping to get people In North Hempstead to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to allow our website design company In North Hempstead to work with you to maximize results. Quality designs by our website design company help you and drive results!

Reaching Your Prospects In North Hempstead on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have visited your website before (retargeting);
• Prospects that are followers of your page;
• Potential customers who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main benefit Facebook offers In North Hempstead is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you provide very recently.

The search engines are restricted to individuals actually searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair company? A restaurant or store?
• For any business who conducts business regionally In North Hempstead Facebook is an excellent way to reach your audience.
• We are able to target your prospects in many ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our LI PPC ad company, our local ad company, SEO ad agency on LI or retargeting agencies in NY
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising spend really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "correct answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design agency, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.

Our lead gen in NY and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063