Facebook & Social Media Advertising In Mount Ivy

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Mount Ivy, with the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The question becomes, is it worth it?

Once you reach people In Mount Ivy, then what? It truly depends on what you want to achieve. Are we sending people to your web site? Are we hoping to get people In Mount Ivy to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to speak with our website design company In Mount Ivy to help you to achieve real results. Professional designs created by our website design agency help your business and secure results!

Reaching Your Prospects In Mount Ivy on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting those who have visited your website previously (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who may have similar interests (including other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, income, occupation, job title, area, hobbies and even more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Mount Ivy is its capability to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are restricted to people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home services business? A restaurant or merchant?
• For any company who conducts business regionally In Mount Ivy Facebook is a superb way to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, by simply focusing on the correct prospects, in the right location, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency in Suffolk County or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design company, our graphic design services in New York or our marketing consulting services in NY contact us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is essential. Within an advertisement we test graphics, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead gen and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063