Facebook & Social Media Advertising In Mount Ivy

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Mount Ivy, with the interests and geo targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth it?

After you appear in front of people In Mount Ivy, then what? It truly depends on what you want to achieve. Are we pushing visitors to your website? Are we trying to get people In Mount Ivy to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we can help you to figure out what it is that you really need to accomplish.

Remember to call our website design agency In Mount Ivy to assist you to achieve results. Professional designs developed by our website design agency will help and secure results!

Reaching Your Prospects In Mount Ivy on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Potential customers that are fans of your page;
• Prospects that have very similar passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, profession, job title, area, interests and much more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers In Mount Ivy is its ability to get to prospects who are not actively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you a lawyer? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Mount Ivy Facebook is an excellent way to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Suffolk County, SEO ad agency or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend genuinely depends on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our website design consultants, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen company and services of our display advertising ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063