Facebook & Social Media Advertising In Manorville

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will give you the means to access people In Manorville, with the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

Once you connect with people In Manorville, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we looking to get people In Manorville to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we are able to help you to identify what it is that you need to accomplish.

Remember to reach out to our website design company In Manorville to assist you to succeed. Professional designs designed by our website design company drive success and secure results!

Reaching Your Prospects In Manorville on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Prospects who are followers of your page;
• Prospects that have similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, occupation, job title, area, hobbies and even more. These people end up part of an "audience" which can consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary advantage Facebook offers In Manorville is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not proactively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any company who does business locally In Manorville Facebook is a superb way to reach your target audience.
• We are able to target your prospects in several ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in huge ways, by simply concentrating on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our NY PPC advertising company, our local ad agency, SEO ad agency in New York or remarketing agencies
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely depends on the numbers.

Suppose search engine mouse clicks are $11 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Nassau County web design company, our graphic design services in Nassau County or our marketing consulting services contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but particularly with Facebook.

Our lead generation service in Suffolk County and services of our display advertising consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063