Facebook & Social Media Advertising In Manorville

If you are trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Manorville, possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, is it worth the money?

Once you reach people In Manorville, then what? It really depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Manorville to be fans of your page to generate "authority" status and brand recognition? Are we looking for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design experts In Manorville to assist you to maximize results. Excellent designs designed by our website design experts drive success and achieve results!

Reaching Your Prospects In Manorville on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

• Focusing on people who have visited your website in the past (retargeting);
• Prospects who are enthusiasts of your page;
• People who may have similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, salary, occupation, job title, location, interests and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, but it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Manorville is its capacity to get to prospects that are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you provide very recently.

The search engines are limited to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

• Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business regionally In Manorville Facebook is a great way to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by simply targeting the right prospects, in the right region, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our PPC ad consultants, our local ad professionals on LI, search engine optimization experts on LI or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design on LI or our marketing consulting services contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your marketing spend with all online marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063