Facebook & Social Media Advertising In Manhasset Hills

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Manhasset Hills, with the interests and geo targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

After you reach people In Manhasset Hills, then what? It really depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Manhasset Hills to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Prior to starting your marketing campaign, we can help you to determine precisely what you need to accomplish.

Remember to meet with our website design experts In Manhasset Hills to aid your business to achieve results. Exceptional designs implemented by our website design company help you and achieve results!

Reaching Your Prospects In Manhasset Hills on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your site before (retargeting);
• Potential customers who are fans of your page;
• Prospects who have very similar pursuits (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, income, career, job title, area, hobbies and even more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Manhasset Hills is its ability to reach prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something like what you provide very recently.

The search engines are restricted to individuals in fact searching. A person may be in the market for a lawyer, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Local Markets

• Are you an attorney? Health care provider? Home services company? A restaurant or store?
• For any company who conducts business regionally In Manhasset Hills Facebook is an excellent way to appear in front of your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? Not an issue!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, because they have a current need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to talk about the services of our PPC advertising consultants, our local ad agency in New York, SEO advertising agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk web design gurus, our graphic design on Long Island or our advertising consulting services in NY contact us today.

Facebook Strategies Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead gen and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063