Facebook & Social Media Advertising In Manhasset Hills

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Manhasset Hills, having the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In Manhasset Hills, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we trying to get people In Manhasset Hills to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before starting your marketing campaign, we can help you to determine what it is that you need to accomplish.

Remember to call our website design experts In Manhasset Hills to work with you to maximize results. Exceptional designs implemented by our website design experts will help and secure results!

Reaching Your Prospects In Manhasset Hills on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your web site in the past (retargeting);
• Individuals who are followers of your page;
• Prospects that have related pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Manhasset Hills is its capability to reach prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something like what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in an attorney, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Niches

• Are you an attorney? Physician? Home repair company? A restaurant or merchant?
• For any company who conducts business locally In Manhasset Hills Facebook is an excellent technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by simply targeting the right prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a problem with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a real need. They tend to convert from surfer to lead at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our Nassau County PPC ad agency, our local ad agency, SEO ad agency in Suffolk or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing dollars truly depends on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY website design agency, our graphic design in NY or our advertising consulting services in NY call us today.

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation service and services of our paid ads experts in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063