Facebook & Social Media Advertising In Locust Valley

If you are hoping to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Locust Valley, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

Once you connect with people In Locust Valley, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Locust Valley to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to accomplish.

Remember to engage our website design company In Locust Valley to help your business to achieve real results. Professional designs from our website design company will help and secure results!

Reaching Your Prospects In Locust Valley on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site in the past (retargeting);
• Prospects that are fans of your page;
• People who may have very similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, passions and even more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Locust Valley is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't be interested. It just means they are not actively performing a search when they view your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Medical professional? Home repair company? A restaurant or merchant?
• For any organization who conducts business locally In Locust Valley Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local ad experts, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend truly will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our New York web site design professionals, our graphic design in New York or our advertising consulting services call us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our display ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063