Facebook & Social Media Advertising In Lattingtown

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Lattingtown, with the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth it?

Once you appear in front of people In Lattingtown, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Lattingtown to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Lattingtown to work with you to maximize results. Exceptional designs from our website design agency help you and achieve results!

Reaching Your Prospects In Lattingtown on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site previously (retargeting);
• Potential customers that are followers of your page;
• Prospects who may have related passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, profession, job title, area, hobbies and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Lattingtown is its capability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they see your ad. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Market Places

• Are you a lawyer? Physician? Home renovation business? A restaurant or retailer?
• For any business who conducts business locally In Lattingtown Facebook is a great way to reach your audience.
• We can concentrate on your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, by just focusing on the right prospects, in the right area, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a real need. They tend to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's interest. They may or may not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising agency in Suffolk, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars truly will depend on the numbers.

Suppose Google clicks are $11 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau County website design experts, our graphic design on LI or our marketing consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen service in New York and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063