Facebook & Social Media Advertising In Lake Grove

If you are trying to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Lake Grove, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

After you connect with people In Lake Grove, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Lake Grove to be fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your advertising campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Lake Grove to assist you to achieve results. Professional designs created by our website design experts can help and drive results!

Reaching Your Prospects In Lake Grove on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Individuals who may have very similar interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, hobbies and even more. These people become part of an "audience" which can consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Lake Grove is its ability to appear in front of prospects that are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Areas

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who does business regionally In Lake Grove Facebook is a superb method to appear in front of your target audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, simply by focusing on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They tend to convert from web surfer to lead at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI pay per click ad consultants, our local ad experts in Nassau County, SEO advertising agency or retargeting agency
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really will depend on the numbers.

Suppose Bing clicks are $10 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau web design gurus, our graphic design experts or our online advertising consulting services contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign management is the critical component in making the most of your marketing and advertising dollars with all internet advertising, but especially with Facebook.

Our lead generation and services of our display advertising experts in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063