Facebook & Social Media Advertising In Lake Grove

If you're trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Lake Grove, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?

After you appear in front of people In Lake Grove, then what? It truly depends on what you want to achieve. Are we sending visitors to your website? Are we trying to get people In Lake Grove to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to speak with our website design agency In Lake Grove to serve your business to achieve real results. Effective designs by our website design experts can help and drive results!

Reaching Your Prospects In Lake Grove on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Concentrating on people who have been to your site in the past (retargeting);
• Potential customers who are followers of your page;
• People who have related interests (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Lake Grove is its capacity to get to prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for legal counsel, but if they are not performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Lake Grove Facebook is an excellent method to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They might or might not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local advertising professionals, SEO ad agency in NY or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly will depend on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design agency, our graphic design in Suffolk or our online marketing consulting services on LI call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063