Facebook & Social Media Advertising In Jericho

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Jericho, having the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

After you reach people In Jericho, then what? It really depends on what you want to achieve. Are we pushing visitors to your web site? Are we hoping to get people In Jericho to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to allow our website design company In Jericho to serve you to achieve real results. Quality designs implemented by our website design agency will help and drive results!

Reaching Your Prospects In Jericho on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• Potential customers who are followers of your page;
• People that have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, salary, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will display our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main benefit Facebook offers In Jericho is its ability to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something similar to what you offer very recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Areas

• Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
• For any company who does business regionally In Jericho Facebook is a great way to appear in front of your audience.
• We can focus on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by targeting the correct prospects, in the right location, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn next.

If you would like to talk about the services of our PPC ad company, our local ad experts in NY, SEO ad agency or retargeting companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County web site design gurus, our graphic design experts on LI or our advertising consulting services in Suffolk County call us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our great advertising campaign operations is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen company in Suffolk County and services of our display ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063