Facebook & Social Media Advertising In Huntington Station

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Huntington Station, having the interests and geographic targeting you want.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth it?

Once you connect with people In Huntington Station, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people In Huntington Station to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design agency In Huntington Station to aid you to achieve results. Great designs by our website design experts will help and drive results!

Reaching Your Prospects In Huntington Station on Facebook

There are many ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site in the past (retargeting);
• People that are followers of your page;
• Potential customers who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook doesn't give us that list, however it will display our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Huntington Station is its capacity to get to prospects who are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they aren't actively performing a search when they see your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to people in fact searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Niches

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any organization who does business locally In Huntington Station Facebook is a superb technique to appear in front of your audience.
• We are able to focus on your prospects in several ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by simply concentrating on the right prospects, in the right geo, with the right message.

In general, Facebook marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might catch someone's attention. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our New York pay per click advertising company, our local advertising company on Long Island, SEO ad agency on LI or remarketing companies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design agency, our graphic design experts or our marketing consulting services call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation in Suffolk and services of our display advertising consultants in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063