Facebook & Social Media Advertising In Huntington Station

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Huntington Station, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, can it be worth the cost?

After you reach people In Huntington Station, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your site? Are we looking to get people In Huntington Station to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before starting your campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to call our website design agency In Huntington Station to help you to achieve results. Excellent designs implemented by our website design experts help you and secure results!

Reaching Your Prospects In Huntington Station on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your site before (retargeting);
• People who are enthusiasts of your page;
• Prospects who have related pursuits (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, income, career, job title, location, interests and even more. These people become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Huntington Station is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something like what you provide quite recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or store?
• For any organization who does business regionally In Huntington Station Facebook is a great method to reach your audience.
• We are able to target your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that functions in very big ways, by just targeting the right prospects, in the right geo, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad view (spending money on advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they're searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC advertising agency, our local advertising company in Nassau County, SEO ad agency or retargeting campaign
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our New York web design experts, our graphic design in Nassau County or our marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063