Facebook & Social Media Advertising In Holbrook

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you access to people In Holbrook, possessing the interests and geographic targeting you want.

Needless to say, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the cost?

When you appear in front of people In Holbrook, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people In Holbrook to be fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you really need to accomplish.

Remember to meet with our website design experts In Holbrook to work with your business to succeed. Strong designs by our website design experts drive success and secure results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site before (retargeting);
• People that are followers of your page;
• Potential customers who may have related passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, area, pursuits and even more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Holbrook is its capability to appear in front of prospects who are not proactively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively performing a search when they view your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to people in fact searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Holbrook Facebook is an excellent method to reach your audience.
• We are able to concentrate on your prospects in many ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a true need. They tend to convert from surfer to qualified prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our LI PPC advertising company, our local advertising agency, SEO ad agency in Nassau or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design companies or our online advertising consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid media consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063