Facebook & Social Media Advertising In Holbrook

If you are hoping to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Holbrook, with the interests and geo targeting you want.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, is it worth the money?

Once you reach people In Holbrook, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we trying to get people In Holbrook to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your marketing campaign, we are able to help you to pinpoint what it is that you really need to accomplish.

Remember to allow our website design company In Holbrook to work with your business to succeed. Professional designs created by our website design experts drive success and achieve results!

Reaching Your Prospects In Holbrook on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your web site previously (retargeting);
• People that are fans of your page;
• Potential customers who have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, income, career, job title, area, interests and even more. These individuals end up part of an "audience" which may consist of any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary benefit Facebook offers In Holbrook is its capability to appear in front of prospects that are not proactively looking for what you offer. This doesn't mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are restricted to people actually searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Holbrook Facebook is a superb technique to appear in front of your audience.
• We have the ability to focus on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that functions in very big ways, by just targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our New York pay per click ad agency, our local ad consultants in Suffolk County, SEO ad agency in Nassau or retargeting agencies in NY
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design in Nassau or our online advertising consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our paid ads ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063