Facebook & Social Media Advertising In Holbrook

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people In Holbrook, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, will it be worth it?

After you reach people In Holbrook, then what? It truly depends on what you would like to achieve. Are we sending visitors to your site? Are we hoping to get people In Holbrook to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to let our website design company In Holbrook to assist your business to achieve results. Excellent designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Holbrook on Facebook

There are many ways to reach an "Audience" on Facebook:

• Targeting people who have been to your site in the past (retargeting);
• Individuals who are followers of your page;
• Potential customers who have similar interests (which include other pages on Facebook);
• People who meet demographic criteria;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, occupation, job title, area, pursuits and even more. These people end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Holbrook is its capability to get to prospects that are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are restricted to the people actually searching. A person may be interested in legal counsel, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Holbrook Facebook is a superb way to appear in front of your audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a downside to Facebook. Rather, the person is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They tend to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture someone's focus. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising consultants, SEO ad agency on LI or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising spend truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design consultants, our graphic design services or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead generation company on Long Island and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063