Facebook & Social Media Advertising In Hillcrest

If you're trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Hillcrest, having the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted traffic you receive. The question becomes, will it be worth the cost?

After you reach people In Hillcrest, then what? It truly depends on what you would like to achieve. Are we driving visitors to your website? Are we looking to get people In Hillcrest to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your marketing campaign, we are able to help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts In Hillcrest to work with you to achieve real results. Strong designs developed by our website design company help you and achieve results!

Reaching Your Prospects In Hillcrest on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Concentrating on individuals who have visited your web site before (retargeting);
• People who are followers of your page;
• Individuals who have very similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, area, interests and more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Hillcrest is its ability to reach prospects that are not proactively looking for what you offer. This doesn't mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Local Areas

• Are you a lawyer? Medical professional? Home services business? A restaurant or merchant?
• For any organization who does business regionally In Hillcrest Facebook is an excellent way to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by simply targeting the correct prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook might catch a person's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad company, our local advertising consultants, SEO advertising agency in NY or remarketing agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our New York website design consultants, our graphic design experts on Long Island or our marketing consulting services call us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation on LI and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063