Facebook & Social Media Advertising In Hillcrest

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Hillcrest, with the interests and geographic targeting you want.

Of course, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

After you appear in front of people In Hillcrest, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we looking to get people In Hillcrest to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify precisely what you need to achieve.

Remember to meet with our website design company In Hillcrest to serve your business to achieve results. Great designs developed by our website design experts drive success and secure results!

Reaching Your Prospects In Hillcrest on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your site before (retargeting);
• Prospects that are followers of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Hillcrest is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to the people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Regional Areas

• Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
• For any company who does business regionally In Hillcrest Facebook is a superb technique to reach your audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely targeting the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in a different frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching because they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising professionals in Suffolk County, SEO ad agency in Suffolk or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design experts, our graphic design experts or our marketing consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the crucial component in making the most of your marketing and advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063