Facebook & Social Media Advertising In Hempstead

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Hempstead, with the interests and geography you seek.

Of course, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you connect with people In Hempstead, then what? It really depends on what you would like to achieve. Are we sending people to your website? Are we hoping to get people In Hempstead to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before launching your campaign, we are able to help you to pinpoint what it is that you need to achieve.

Remember to meet with our website design experts In Hempstead to assist your business to achieve results. Quality designs from our website design company help you and secure results!

Reaching Your Prospects In Hempstead on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your web site before (retargeting);
• People who are fans of your page;
• People who may have very similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, career, job title, location, pursuits and much more. These people end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main advantage Facebook offers In Hempstead is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your advertisement. However, they probably were seeking something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Regional Markets

• Are you an attorney? Doctor? Home repair business? A restaurant or store?
• For any organization who conducts business regionally In Hempstead Facebook is an excellent way to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching because they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local advertising agency in Nassau, search engine optimization ad agency on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars really depends on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design in New York or our advertising consulting services in Nassau County contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great campaign operations is the crucial component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen service in NY and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063