Facebook & Social Media Advertising In Head Of The Harbor

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you the means to access people In Head Of The Harbor, having the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Head Of The Harbor, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we hoping to get people In Head Of The Harbor to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to speak with our website design agency In Head Of The Harbor to help you to succeed. Exceptional designs by our website design company drive success and achieve results!

Reaching Your Prospects In Head Of The Harbor on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Concentrating on those who have visited your website in the past (retargeting);
• Potential customers who are followers of your page;
• Prospects that have very similar pursuits (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, profession, job title, location, hobbies and much more. These individuals end up part of an "audience" which may consist of many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Head Of The Harbor is its capability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines are restricted to the people actually searching. A person may be interested in a lawyer, but if they are not performing a search for one, those marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any company who conducts business regionally In Head Of The Harbor Facebook is a great method to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only need to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Tuesdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small advertising campaign that behaves in very big ways, by simply targeting the right prospects, in the right geo, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (paying for ads to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising agency, SEO ad agency on LI or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our website design experts, our graphic design in New York or our advertising consulting services in Suffolk County call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063