Facebook & Social Media Advertising In Head Of The Harbor

If you're trying to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Head Of The Harbor, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, will it be worth it?

Once you reach people In Head Of The Harbor, then what? It truly depends on what you would like to achieve. Are we pushing people to your website? Are we trying to get people In Head Of The Harbor to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to let our website design experts In Head Of The Harbor to assist your business to maximize results. Excellent designs developed by our website design experts help your business and drive results!

Reaching Your Prospects In Head Of The Harbor on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• People who are enthusiasts of your page;
• Individuals who may have very similar interests (including other pages on Facebook);
• Potential customers who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, income, occupation, job title, area, passions and much more. These people become part of an "audience" which may include any number of people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Head Of The Harbor is its ability to appear in front of prospects that are not actively searching for what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't proactively performing a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Niches

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who does business locally In Head Of The Harbor Facebook is a superb way to reach your target audience.
• We can focus on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by merely targeting the right prospects, in the right area, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing because they have a true need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our PPC ad company, our local advertising agency in NY, SEO ad agency or retargeting agencies
please contact our offices.

Whether Facebook is really a "great deal" for your marketing budget genuinely depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design experts, our graphic design or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead gen and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063