Facebook & Social Media Advertising In Hauppauge

If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Hauppauge, having the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

Once you connect with people In Hauppauge, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Hauppauge to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you need to achieve.

Remember to allow our website design experts In Hauppauge to serve you to maximize results. Exceptional designs created by our website design experts drive success and secure results!

Reaching Your Prospects In Hauppauge on Facebook

There are a variety of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Individuals that are followers of your page;
• Prospects who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• People that are already your customers;
• and the list goes on...

With Facebook, we will focus on individuals - by gender, age, income, profession, job title, location, pursuits and even more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Hauppauge is its ability to appear in front of prospects who are not actively trying to find what you offer. This doesn't mean they won't be interested. It just means they aren't actively conducting a search when they see your ad. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to individuals actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Getting to Regional Market Places

• Are you an attorney? Physician? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Hauppauge Facebook is an excellent method to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a very small marketing campaign that functions in huge ways, by simply targeting the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a challenge with Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's focus. They might or might not be actively looking for a lawyer, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad agency, our local advertising professionals on Long Island, SEO ad agency or retargeting companies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising budget really depends on the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web site design professionals, our graphic design in Suffolk County or our advertising consulting services in Nassau contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the crucial component in making the most of your advertising and marketing spend with all online advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid ads advertising agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063