Facebook & Social Media Advertising In Harbor Hills

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising and marketing will give you access to people In Harbor Hills, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The concern becomes, is it worth it?

Once you reach people In Harbor Hills, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Harbor Hills to be fans of your page to generate "authority" status and brand reputation? Are we going for registrations?

Before launching your campaign, we can help you to determine what it is that you really need to accomplish.

Remember to allow our website design agency In Harbor Hills to help your business to achieve real results. Strong designs by our website design experts help you and drive results!

Reaching Your Prospects In Harbor Hills on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have been to your website previously (retargeting);
• Individuals that are followers of your page;
• Potential customers that have related passions (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, interests and more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Harbor Hills is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your advertisement. However, they most likely were hoping to find something like what you offer very recently.

The search engines are limited to the people actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

• Are you an attorney? Doctor? Home renovation business? A restaurant or store?
• For any company who conducts business locally In Harbor Hills Facebook is a great technique to reach your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other state of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.

If you would like to talk about the services of our LI pay per click advertising agency, our local advertising agency, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely will depend on the numbers.

Suppose Google clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our LI web design experts, our graphic design companies or our online advertising consulting services on Long Island contact us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation company and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063