Facebook & Social Media Advertising In Harbor Hills

If you're trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Harbor Hills, possessing the interests and geo targeting you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth it?

After you reach people In Harbor Hills, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we looking to get people In Harbor Hills to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to engage our website design agency In Harbor Hills to serve you to achieve real results. Effective designs designed by our website design experts drive success and secure results!

Reaching Your Prospects In Harbor Hills on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your website in the past (retargeting);
• People who are fans of your page;
• People that have related pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, salary, career, job title, location, interests and much more. These people end up part of an "audience" which may include many individuals. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Harbor Hills is its capability to reach prospects that are not proactively looking for what you offer. This does not necessarily mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Niches

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any business who does business regionally In Harbor Hills Facebook is a great method to appear in front of your target audience.
• We can target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the correct prospects, in the right geography, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad agency, SEO professionals on Long Island or remarketing agencies
please contact our offices.

Whether Facebook is a "good deal" for your marketing dollars really will depend on the numbers.

Suppose search engine clicks are $10 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our New York website design professionals, our graphic design in Suffolk County or our marketing consulting services on LI contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063