Facebook & Social Media Advertising In Halesite

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Halesite, possessing the interests and geo targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

When you appear in front of people In Halesite, then what? It really depends on what you want to achieve. Are we sending visitors to your site? Are we looking to get people In Halesite to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your advertising campaign, we can help you to figure out what it is that you need to achieve.

Remember to allow our website design experts In Halesite to work with you to achieve results. Effective designs from our website design experts help your business and drive results!

Reaching Your Prospects In Halesite on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site in the past (retargeting);
• Prospects who are fans of your page;
• People who have similar interests (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, profession, job title, area, pursuits and much more. These people become part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The primary advantage Facebook offers In Halesite is its ability to get to prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Doctor? Home renovation business? A restaurant or retailer?
• For any company who does business regionally In Halesite Facebook is a superb method to appear in front of your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our PPC ad agency, our local ad professionals in NY, SEO ad agency or remarketing campaign
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our web design agency, our graphic design experts on LI or our online marketing consulting services contact us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen and services of our paid ads consultants in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063