Facebook & Social Media Advertising In Halesite

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Halesite, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the visitors you receive. The question becomes, is it worth it?

Once you appear in front of people In Halesite, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your site? Are we hoping to get people In Halesite to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to figure out precisely what you really need to achieve.

Remember to call our website design experts In Halesite to serve your business to achieve results. Strong designs developed by our website design agency help you and achieve results!

Reaching Your Prospects In Halesite on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Focusing on individuals who have visited your site previously (retargeting);
• Individuals that are followers of your page;
• Individuals who may have similar pursuits (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which may consist of any number of individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Halesite is its capability to appear in front of prospects that are not actively looking for what you offer. This does not necessarily mean they will not be interested. It just means they aren't proactively performing a search when they see your ad. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Getting into Local Market Places

• Are you a lawyer? Doctor? Home renovation company? A restaurant or store?
• For any company who does business regionally In Halesite Facebook is a great technique to reach your audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a very small advertising campaign that functions in very big ways, by simply targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook might capture someone's interest. They may or may not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC ad consultants, our local advertising company on LI, SEO experts in Nassau County or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our NY web design experts, our graphic design in Nassau County or our advertising consulting services call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign management is the crucial component in making the most of your advertising dollars with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display advertising experts in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063