Facebook & Social Media Advertising In Halesite

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Halesite, having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth the money?

When you connect with people In Halesite, then what? It truly depends on what you want to accomplish. Are we pushing people to your web site? Are we looking to get people In Halesite to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before starting your advertising campaign, we can help you to figure out what it is that you need to accomplish.

Remember to let our website design agency In Halesite to work with you to achieve real results. Exceptional designs created by our website design experts can help and drive results!

Reaching Your Prospects In Halesite on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting individuals who have been to your website previously (retargeting);
• Individuals that are enthusiasts of your page;
• Prospects who have very similar pursuits (which include other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, passions and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Halesite is its capacity to get to prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It simply means they aren't actively conducting a search when they see your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

• Are you an attorney? Physician? Home renovation business? A restaurant or retailer?
• For any organization who does business regionally In Halesite Facebook is a great method to reach your target audience.
• We can concentrate on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right area, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our Nassau pay per click advertising agency, our local advertising agency on LI, SEO ad agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your marketing dollars truly depends on the numbers.

Suppose search engine clicks are $12 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web design company, our graphic design companies in Suffolk or our marketing consulting services on L.I. contact us today.

Facebook Strategies Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063