Facebook & Social Media Advertising In Great Neck

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing will give you the means to access people In Great Neck, possessing the interests and geo targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you appear in front of people In Great Neck, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your site? Are we looking to get people In Great Neck to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to pinpoint what it is that you really need to accomplish.

Remember to let our website design company In Great Neck to work with you to achieve results. Quality designs from our website design agency drive success and achieve results!

Reaching Your Prospects In Great Neck on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your website in the past (retargeting);
• Prospects that are fans of your page;
• Prospects who have similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, hobbies and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary benefit Facebook offers In Great Neck is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively performing a search when they see your ad. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to individuals actually searching. A prospect may be interested in legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Health care provider? Home services business? A restaurant or retailer?
• For any company who does business regionally In Great Neck Facebook is a great way to reach your audience.
• We are able to focus on your prospects in many ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that behaves in huge ways, by just targeting the correct prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a problem with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively looking for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad company, our local ad agency, SEO consultants or retargeting campaign on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your advertising campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design agency, our graphic design in NY or our advertising consulting services in NY contact us today.

Facebook Campaigns Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is critical. Within an ad we test images, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead generation in Suffolk County and services of our paid ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063