Facebook & Social Media Advertising In Gordon Heights

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Gordon Heights, with the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you appear in front of people In Gordon Heights, then what? It truly depends on what you would like to accomplish. Are we driving visitors to your website? Are we trying to get people In Gordon Heights to become fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before starting your marketing campaign, we can help you to figure out what it is that you need to accomplish.

Remember to call our website design company In Gordon Heights to assist your business to maximize results. Quality designs implemented by our website design experts will help and achieve results!

Reaching Your Prospects In Gordon Heights on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Targeting those who have been to your website in the past (retargeting);
• Potential customers who are followers of your page;
• Individuals who have similar interests (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for people - by gender, age, salary, profession, job title, area, interests and even more. These individuals become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Gordon Heights is its capability to appear in front of prospects that are not actively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they probably were looking for something similar to what you offer quite recently.

The search engines are limited to individuals actually searching. A prospect may be considering an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

• Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
• For any organization who does business locally In Gordon Heights Facebook is a great way to appear in front of your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small advertising campaign that functions in huge ways, by just concentrating on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they are searching since they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Long Island pay per click ad consultants, our local ad consultants, SEO ad agency or remarketing agencies in NY
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "correct answer" would be to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design professionals, our graphic design experts in Suffolk or our online advertising consulting services in New York contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.

Our lead generation and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063