Facebook & Social Media Advertising In Gilgo

If you are trying to find new prospects, Facebook must be in your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In Gilgo, with the interests and geography you seek.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the money?

When you connect with people In Gilgo, then what? It really depends on what you would like to achieve. Are we sending visitors to your web site? Are we hoping to get people In Gilgo to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Gilgo to serve you to achieve real results. Excellent designs developed by our website design agency will help and achieve results!

Reaching Your Prospects In Gilgo on Facebook

There are numerous methods to reach an "Audience" on Facebook:

• Targeting those who have been to your website before (retargeting);
• Prospects who are fans of your page;
• People who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, salary, career, job title, area, passions and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main benefit Facebook offers In Gilgo is its capability to reach prospects who are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people actually searching. A person may be considering a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

• Are you an attorney? Health care provider? Home repair company? A restaurant or merchant?
• For any business who conducts business locally In Gilgo Facebook is a great technique to appear in front of your target audience.
• We are able to focus on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that behaves in very big ways, by simply concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's interest. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our LI PPC ad agency, our local ad agency, search engine optimization experts or retargeting campaign in Nassau County
please contact our offices.

Whether Facebook is a "good deal" for your marketing budget really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our NY web design experts, our graphic design experts on Long Island or our marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display advertising company in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063