Facebook & Social Media Advertising In Eastport

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will provide you with the means to access people In Eastport, with the interests and geo targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, can it be worth the cost?

Once you appear in front of people In Eastport, then what? It really depends on what you would like to achieve. Are we driving visitors to your web site? Are we looking to get people In Eastport to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design experts In Eastport to serve your business to maximize results. Strong designs by our website design agency help you and drive results!

Reaching Your Prospects In Eastport on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site before (retargeting);
• Prospects who are enthusiasts of your page;
• Prospects that have similar passions (such as other pages on Facebook);
• People who meet demographic factors;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, career, job title, location, hobbies and more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, but it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary benefit Facebook offers In Eastport is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you provide quite recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting into Regional Niches

• Are you a lawyer? Doctor? Home services business? A restaurant or store?
• For any business who does business locally In Eastport Facebook is a superb technique to reach your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that behaves in very big ways, by just targeting the right prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our NY PPC ad consultants, our local advertising professionals, search engine optimization ad agency in Suffolk County or remarketing campaign in Suffolk
please contact our offices.

Whether Facebook is a "good deal" for your advertising budget really depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our web site design company, our graphic design or our advertising consulting services call us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063