Facebook & Social Media Advertising In East Williston

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In East Williston, having the interests and geography you want.

Of course, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?

After you appear in front of people In East Williston, then what? It really depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In East Williston to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to reach out to our website design company In East Williston to work with you to maximize results. Excellent designs implemented by our website design company will help and secure results!

Reaching Your Prospects In East Williston on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Individuals who are enthusiasts of your page;
• Prospects that have similar pursuits (which include other pages on Facebook);
• Prospects who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will target people - by gender, age, income, profession, job title, area, interests and even more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In East Williston is its ability to get to prospects that are not actively looking for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Getting to Regional Areas

• Are you an attorney? Medical professional? Home services company? A restaurant or merchant?
• For any organization who does business locally In East Williston Facebook is a superb technique to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the correct prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there is a downside to Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching since they have a genuine need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They might or might not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our Long Island pay per click advertising company, our local ad professionals, SEO ad agency or remarketing companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design professionals, our graphic design in New York or our marketing consulting services in Suffolk contact us today.

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your marketing and advertising spend with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk and services of our display ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063