Facebook & Social Media Advertising In Cove Neck

If you are trying to find new prospects, Facebook has to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Cove Neck, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

When you appear in front of people In Cove Neck, then what? It genuinely depends on what you want to accomplish. Are we sending people to your website? Are we looking to get people In Cove Neck to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to identify precisely what you really need to achieve.

Remember to engage our website design experts In Cove Neck to serve your business to maximize results. Excellent designs designed by our website design agency help you and drive results!

Reaching Your Prospects In Cove Neck on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your website in the past (retargeting);
• Individuals that are followers of your page;
• Potential customers who may have related interests (such as other pages on Facebook);
• People who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to target people - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The primary advantage Facebook offers In Cove Neck is its capacity to reach prospects that are not proactively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Local Markets

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any organization who does business locally In Cove Neck Facebook is a great way to appear in front of your target audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that functions in very big ways, by merely concentrating on the right prospects, in the right region, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching because they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our LI PPC ad consultants, our local advertising experts, search engine optimization ad agency or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend really will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design experts, our graphic design services in Suffolk or our advertising consulting services contact us today.

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063