Facebook & Social Media Advertising In Bridgehampton

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Bridgehampton, having the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you connect with people In Bridgehampton, then what? It truly depends on what you want to achieve. Are we sending people to your website? Are we looking to get people In Bridgehampton to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to allow our website design company In Bridgehampton to work with you to maximize results. Excellent designs implemented by our website design company can help and achieve results!

Reaching Your Prospects In Bridgehampton on Facebook

There are many methods to reach an "Audience" on Facebook:

• Concentrating on those who have visited your site previously (retargeting);
• People who are fans of your page;
• People that have similar interests (including other pages on Facebook);
• Individuals who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, passions and much more. These individuals end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary advantage Facebook offers In Bridgehampton is its capability to appear in front of prospects that are not actively searching for what you offer. This does not mean they won't have an interest. It simply means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are limited to the people actually searching. A prospect may be in the market for a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Great for Reaching Local Niches

• Are you an attorney? Physician? Home repair business? A restaurant or merchant?
• For any company who does business locally In Bridgehampton Facebook is an excellent way to appear in front of your audience.
• We can target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that functions in huge ways, by simply focusing on the correct prospects, in the right market, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, search engine optimization ad agency in Suffolk or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing spend genuinely depends upon the numbers.

Suppose Google clicks are $10 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design on LI or our advertising consulting services call us today.

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display ads experts go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063