Facebook & Social Media Advertising In Bardonia

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Bardonia, with the interests and geography you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you appear in front of people In Bardonia, then what? It genuinely depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Bardonia to become fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to talk to our website design company In Bardonia to assist your business to succeed. Effective designs created by our website design experts can help and secure results!

Reaching Your Prospects In Bardonia on Facebook

There are many ways to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site previously (retargeting);
• Potential customers who are fans of your page;
• People who may have related passions (including other pages on Facebook);
• People who meet demographic considerations;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Bardonia is its capacity to reach prospects who are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines like Google are restricted to people actually searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Health care provider? Home repair company? A restaurant or merchant?
• For any organization who conducts business regionally In Bardonia Facebook is an excellent technique to appear in front of your audience.
• We have the ability to target your prospects in several ways.
• Only want to reach women 35-65 in a few zip codes? No worries!
• Want to have a special offer on Tuesdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply focusing on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad agency, SEO ad agency in Suffolk or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk website design agency, our graphic design or our marketing consulting services call us today.

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead generation company on Long Island and services of our paid ads professionals go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063