Facebook & Social Media Advertising In Bardonia

If you are hoping to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will give you access to people In Bardonia, possessing the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you connect with people In Bardonia, then what? It really depends on what you want to achieve. Are we pushing people to your web site? Are we trying to get people In Bardonia to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you really need to achieve.

Remember to allow our website design experts In Bardonia to aid you to achieve real results. Strong designs by our website design experts help you and secure results!

Reaching Your Prospects In Bardonia on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Focusing on people who have visited your web site before (retargeting);
• People who are fans of your page;
• Individuals who may have similar interests (such as other pages on Facebook);
• Individuals who meet demographic criteria;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, career, job title, location, interests and more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Bardonia is its capability to get to prospects that are not actively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were looking for something such as what you offer quite recently.

The search engines are restricted to the people actually searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Regional Areas

• Are you an attorney? Health care provider? Home renovation company? A restaurant or retailer?
• For any company who does business regionally In Bardonia Facebook is an excellent method to reach your target audience.
• We are able to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by merely targeting the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They tend to convert from surfer to qualified prospect at a higher rate, because they have a current need that they have to fulfill (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our New York pay per click advertising consultants, our local advertising company, search engine optimization ad agency in Suffolk or remarketing agencies in Suffolk County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising spend truly depends upon the numbers.

Suppose search engine mouse clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our Suffolk website design agency, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation company on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063