Facebook & Social Media Advertising In Bardonia

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Bardonia, with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the targeted visitors you get. The question becomes, can it be worth it?

When you reach people In Bardonia, then what? It truly depends on what you want to achieve. Are we driving visitors to your site? Are we looking to get people In Bardonia to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to pinpoint precisely what you need to achieve.

Remember to let our website design company In Bardonia to assist you to achieve real results. Professional designs implemented by our website design agency help your business and drive results!

Reaching Your Prospects In Bardonia on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

• Concentrating on individuals who have visited your site in the past (retargeting);
• Potential customers that are followers of your page;
• Prospects who have related pursuits (including other pages on Facebook);
• Potential customers who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, interests and much more. These individuals become part of an "audience" which can consist of many people. Facebook does not provide us with that list, however it will display our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Bardonia is its capability to reach prospects who are not proactively looking for what you offer. This doesn't mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not performing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you a lawyer? Doctor? Home repair company? A restaurant or retailer?
• For any organization who does business regionally In Bardonia Facebook is a superb method to reach your target audience.
• We have the ability to focus on your prospects in several ways.
• Only want to reach women 35-65 in three zip codes? No problem!
• Want to have a special on Mondays? We can do that.

The attractiveness of Facebook is the capacity to target. You can run a very small advertising campaign that functions in very big ways, by simply focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might catch a person's focus. They may or may not be actively searching for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our Long Island pay per click advertising agency, our local advertising consultants, SEO advertising agency or retargeting companies
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau website design consultants, our graphic design services or our advertising consulting services in Suffolk County contact us today.

Facebook Promotions Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign management is the crucial component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063