Facebook & Social Media Advertising In Albertson

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with the means to access people In Albertson, having the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you appear in front of people In Albertson, then what? It truly depends on what you would like to achieve. Are we pushing people to your site? Are we trying to get people In Albertson to become fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Before launching your marketing campaign, we can help you to identify precisely what you need to accomplish.

Remember to speak with our website design agency In Albertson to aid your business to achieve results. Effective designs designed by our website design agency can help and secure results!

Reaching Your Prospects In Albertson on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Concentrating on those who have been to your site in the past (retargeting);
• Potential customers that are enthusiasts of your page;
• Prospects who may have similar interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, area, pursuits and even more. These people end up part of an "audience" which can include many people. Facebook does not provide us with that list, but it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Albertson is its ability to reach prospects who are not actively searching for what you offer. This does not mean they won't be interested. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were hoping to find something such as what you provide very recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Regional Market Places

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any organization who does business locally In Albertson Facebook is a great way to reach your target audience.
• We have the ability to focus on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can operate a very small marketing campaign that behaves in huge ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are choosing to pay per ad impression (spending money on ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a downside to Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, since they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's interest. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC ad consultants, our local ad agency, SEO professionals in New York or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend really depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and how the marketplace reacts to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our web design professionals, our graphic design services or our marketing consulting services in New York contact us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign management is the critical component in making the most of your marketing and advertising spend with all online advertising, but especially with Facebook.

Our lead generation in Suffolk and services of our paid media ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063