Facebook & Social Media Advertising In Village Of The Branch

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will give you access to people In Village Of The Branch, having the interests and geographic targeting you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

When you appear in front of people In Village Of The Branch, then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we hoping to get people In Village Of The Branch to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to talk to our website design agency In Village Of The Branch to aid you to achieve results. Great designs developed by our website design company help you and drive results!

Reaching Your Prospects In Village Of The Branch on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your web site before (retargeting);
• Individuals that are enthusiasts of your page;
• Individuals who have related passions (including other pages on Facebook);
• Potential customers who meet demographic factors;
• People who are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, area, passions and much more. These people become part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Village Of The Branch is its ability to appear in front of prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines like Google are limited to people actually searching. A person may be considering a lawyer, but if they aren't performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Local Areas

• Are you an attorney? Physician? Home repair company? A restaurant or retailer?
• For any business who conducts business regionally In Village Of The Branch Facebook is an excellent way to reach your target audience.
• We can concentrate on your prospects in numerous ways.
• Only wish to reach women 35-65 in a couple of zip codes? Not a problem!
• Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by just focusing on the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to lead at a higher rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our NY pay per click advertising company, our local advertising agency in NY, SEO ad agency or retargeting agencies in Suffolk County
please contact our offices.

Whether Facebook is a "great deal" for your marketing budget really depends upon the numbers.

Suppose Google clicks are $12 and Facebook actions are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design company, our graphic design in Nassau or our marketing consulting services in NY contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your advertising and marketing spend with all internet advertising, but especially with Facebook.

Our lead gen service in Nassau and services of our paid ads professionals in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063