Facebook & Social Media Advertising In Upper NYack

If you're trying to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook advertising will provide you with the means to access people In Upper NYack, with the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you connect with people In Upper NYack, then what? It really depends on what you want to accomplish. Are we driving people to your site? Are we trying to get people In Upper NYack to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to figure out precisely what you really need to accomplish.

Remember to call our website design experts In Upper NYack to help you to achieve real results. Effective designs by our website design agency help your business and drive results!

Reaching Your Prospects In Upper NYack on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• People that are followers of your page;
• Prospects that have related passions (including other pages on Facebook);
• Individuals who meet demographic factors;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, location, pursuits and more. These people end up part of an "audience" which may include many people. Facebook does not give us that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Upper NYack is its ability to reach prospects that are not proactively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something like what you offer quite recently.

The search engines are limited to individuals actually searching. A person may be in the market for an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Regional Markets

• Are you an attorney? Physician? Home services business? A restaurant or merchant?
• For any company who conducts business locally In Upper NYack Facebook is a superb way to reach your audience.
• We are able to focus on your prospects in numerous ways.
• Only want to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Thursdays? We are able to do that.

The great thing about Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.

If you would like to talk about the services of our PPC ad consultants, our local advertising agency in NY, SEO ad agency in Nassau or remarketing companies in NY
please contact our offices.

Whether Facebook is a "good deal" for your advertising dollars really depends upon the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before running ads like these. For info about our website design gurus, our graphic design or our marketing consulting services contact us today.

Facebook Campaigns Have To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead generation and services of our display ads ad agency in NY go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063