Facebook & Social Media Advertising In Stony Brook

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with access to people In Stony Brook, having the interests and geographic targeting you want.

Needless to say, everything comes at a cost. You must pay Facebook for the targeted visitors you receive. The concern becomes, is it worth the cost?

Once you appear in front of people In Stony Brook, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we looking to get people In Stony Brook to become fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to determine precisely what you need to accomplish.

Remember to allow our website design experts In Stony Brook to work with your business to maximize results. Exceptional designs developed by our website design company can help and secure results!

Reaching Your Prospects In Stony Brook on Facebook

There are many ways to reach an "Audience" on Facebook:

• Concentrating on individuals who have been to your site before (retargeting);
• Prospects who are followers of your page;
• Prospects who may have related pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, profession, job title, location, passions and even more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Required

The primary benefit Facebook offers In Stony Brook is its capacity to appear in front of prospects that are not actively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer quite recently.

The search engines are restricted to individuals in fact searching. A prospect may be in the market for an attorney, but if they are not performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting to Regional Niches

• Are you a lawyer? Medical professional? Home repair business? A restaurant or store?
• For any business who conducts business regionally In Stony Brook Facebook is an excellent way to appear in front of your audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a very small marketing campaign that functions in very big ways, simply by focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad view (paying for ads to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, since they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our pay per click advertising consultants, our local ad agency in Suffolk County, SEO ad agency in Nassau or retargeting agency
please contact our offices.

Whether Facebook is really a "good deal" for your advertising dollars really depends on the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our web design gurus, our graphic design in Nassau or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional campaign operations is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation company and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063